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Search Engine Optimization Services (SEO)

What is Search Engine Optimization (SEO)? SEO is a methodology used to improve your ranking with search engines like Google®, Yahoo!®, MSN®, and others. SEO is used help improve the website ranking in organic search results (non-paid or natural search results) for a specified set of keywords or key phrases (search queries selected for promotion). SEO is one of the most efficient strategies for gaining maximum benefit from your online store or website.

Lets talk briefly about how search engines work. Search engines use programs known as "spiders" to visit websites and follow "crawl" webpage links across the internet. These spiders look at websites every day for keywords or key phrases and match them against entries that have been typed into the search engine. Pages that the spiders recognize as containing the same or similar words are recorded in search engine databases. The databases are where search engines look each time someone starts a search, with each site or page ranked according to their suitability and relevance to search words. It's essential that when spiders visit your site they can easily find the keywords that are most often used when searching. If spiders find plenty of these words on your site the page can have more relevance and you can rank higher in the search results. Search engines use various algorithms to determine where a website will rank in relation to other similar sites based on the keywords or phrases searched for. These algorithms are kept strictly confidential, but their general concepts and principles can be found if you spend some time and study search engine behavior. These algorithms are continually changing, so you will have to track any changes over time.

SEO techniques are classified generally into two categories: techniques that search engines recommend as part of good design (White Hat) and those techniques that search engines do not approve of and attempt to minimize the effect of, (Black Hat) and also known as Spamdexing. Spamdexing is the deliberate attempt at manipulation of search engine indexes. This can include hidden text, fake landing pages or landing pages loaded with keywords that users never see but search engines can index, or hidden link pages. Black Hat techniques violate search engine policies and may eventually cause your site to be black-listed or removed from the indexes once the search engines discover what has been done. We do not advise, nor participate in, the use of Black Hat techniques and will not elaborate on them further.

White Hat techniques tend to produce results that last and can give your site good rankings over time. White Hat techniques include building your site ranking while delivering valuable and interesting content for your audience. It is not just about following guidelines, but is about ensuring that the content a search engine indexes is the same content a consumer will see. The use of Internal Linking, which are links in your website that link all of your pages via a site map makes your site easily searchable and easier to index. Another important tool is Content Creation, which is creating quality, unique content that will be of interest to your visitors and which will add value to your site. Site Optimization invloves the manipulation of your content, wording, and site structure for the purpose of attaining high search engine ranking.

The SEO services we offer include:

  • Building an initial report that details your current site ranking in the major search engines.
  • Review and replacement of your meta tags.
  • Review and replacement of page names and links.
  • Review and replacement of specific site content. This can include the addition of keywords and/or modofication of textual elements.
  • Installation of content and files beneficial to search engines.
  • Development of a good site map.
  • Suggestions regarding additional content that we feel will help promote your site
  • Upon completion of site modifications we will announce your site to the various search engines and request that they index (or reindex) the site.
  • Regular reports as to your site ranking and review of recommendations or changes to tweak your site for optimal ranking.
  • Use of Social Media such as Twitter and Facebook to help drive traffic to your site.

Servers Inc.® has been developing sites since 2002. Many of our client sites have very high search engine ranking showing on the first or second page (some rank at number 1). While no one can guarantee the top listing, we can show a proven track record and have demonstrated the ability to get our clients there! Contact us for more information.

How to Promote your Website